On my way uptown yesterday, I stopped and thanked three NYPD officers in the subway station at City Hall.
I shook their hands, looked them in the eyes and told them that I—and many other New Yorkers—felt a lot better knowing that they have their shit together and have our backs.
I truly believe this.
I believe that our city’s first responders are what keeps the fabric of our society rolling forward in the face of hate attacks on all of us. Like the bombing in Chelsea this weekend.
This was a first for me.
It felt like the right thing to do. And trust me, I could see it in their eyes that it was really a surprise and appreciated by them.
We learn to ignore the ugly edges of reality.
Be it the self-centered glossiness of media reporting. The busyness of life. Behavioral and cultural self preservation.
Personally, ever since 9/11, I’ve internalized the increasing hatred of our secular and diversified culture by the crazies. I have, as we all have, had an ongoing series of painful, empathetic aha’s as these horrors struck home with attacks and explosions cross the world.
One after another.
As a downtown New Yorker, I felt individually affronted in my neighborhood when the towers fell. But over the years with other incidents around the globe, I felt it was over there, not here. Happening to someone else, not to me.
Till this weekend with the Chelsea bombing.
Maybe it was the randomness of this particular act of terror.
Not the emblematic falling of icons of our civilizations like the towers, but a seemingly disconnected and amateur act of violence against New York as a collection of people.
Against just people, like myself. Living life and walking home from dinner or to work. Strolling to get a glass of wine at the bar with a friend. Or walking their dogs.
We learn to look at places like Israel where violence, random hateful acts is always a possibility, as far away.
I look at the resilience of their culture in the face of it, as something to be studied and admired but something, not our own.
With this act and spew of other acts of violence it’s touched home for me that it is not over there.
But here. But me that is hated. Being attacked. Me and mine that is in danger.
My friend Hue Rhodes, film maker and entrepreneur, posted this link on his Facebook page from a friend who lived in the immediate vicinity of the explosion.
It speaks to the reality of this particular occurrence. The horror of it. The violence that is part of our lives, not just in NY, but everywhere.
And as importance, a first-hand testimony to the poverty of the news media in reporting it. And the organization and heroism of the NYPD, NYFD and Homeland Security team that were on the scene in literally a minute, taking control.
There is truth in the fact that the very worse acts of sick, crazy hate-driven people drive community and collectivism in the cultures in the cross hairs of these attacks.
I choose to believe this after this weekend.
Self preservation certainly but I believe it is the very core of what makes my town special, and yours.
I’m not driven by fear. I didn’t prior, and not sure I will now, become more obviously anxious or cognizant to this threat even though I’m the epitome of the enemy to the haters of secularism, freedom and tolerance.
But something has turned a corner a bit.
I’m not going to dwell on this. I don’t want to move to a mountain top or buy a gun but I’m not content to ignore it.
I’m getting on a plane tonight and in my trip through Europe I’ll be in places, like here where attacks have happened. In other places where unfortunately it is likely that it will.
I’m not hesitant. But I’m aware.
I’m not unnerved, but not oblivious to the stereotypes of terrorism that I’ll register out of the corner of my eye when I see people in the subways or situations on the streets.
I won’t necessarily feel safer when I cue up on TSA lines but I’ll be less annoyed with the delay.
But mostly, I’m simply realizing that this is reality. My reality as well.
That me for simply living my life, is the enemy. That these people, are not people at all but a scourge to be eliminated.
My response will be who I vote for this year in the elections, and my heightened empathy and connectedness to these occurrences as they continue to happen.
Fear is not a good response.
Awareness though is and that is my take away.
And maybe that in itself is a step towards being a bit safer.
And with a more honest sense of being grateful and protective of what I have.
Every year I republish this post on the anniversary of September 11th.
All day yesterday working on my schedule, whenever I noticed the date, my concentration ground to a halt.
I kept thinking back to that Tuesday, 12 years ago, being stranded in San Francisco on business with the country’s air space shut down. Sitting in bars, watching the news with strangers and having the reality of what happened burned into memory by the incessant replaying of the events on network news.
Talking on the cell to friends in New York, every one of them, shell-shocked. Many of them seeing the plane hit the second tower. Watching the buildings crumble and a very different world appear as the dust settled.
I came back on the first flight out, the Saturday night redeye, circling into JFK over the smoking debris. I remember walking to the intersection of West Broadway and Canal, staring at the barricades on the South side of Canal Street. The surrealistic image of a Schwarzenegger movie billboard that was coming out with him fighting terrorists somewhere. In smug contrast with the real grim reality on the streets.
I’m not going to recap. We all have our memories and have dealt with them. Many moved out of town. Many took years to come to grips. Everyone moved on.
This was a pre iPhone camera world. A pre Facebook and Twitter reality where real-time sharing and connections were absent. Rather than post, you walked around seeing scores of make shift memorials with flowers and pictures of people. Telephone numbers scrawled on papers to call if you saw or heard of someone.
In retrospect, it feels like a black and white photograph of a different time. Frozen yet wrapped in very real memories. My memories as I was there.
People need memorials of horrible events to place them. I light a candle for the passing of my father and grandfather and it helps ground my thoughts. The fiasco of building the new Freedom Tower and the passage of time has squandered the memory of this event somewhat. Even today, more than a decade later, the memorial is not really complete, surrounded by a fence and a construction site.
The reality of 9/11 was that we felt attacked where we lived. As you went further from the physical event, even uptown, it became less real, less yours and less somehow immediate.
In the years following, when I worked in LA, I tried mostly in vain at my companies to make the day mean something. Invariably it always fizzled. It meant as little to many on the west coast as to many people I work with today in their 20’s. They aren’t insensitive, but, to them, it’s a historical event, not an experience that shaped any part of who they are. That distance is the difference.
I’m not a romantic about this. And I didn’t lose any friends or family. And while sensitive and a downtowner, I don’t gush over this often or have loose emotional ends.
But it’s important, because if I don’t make it so, it will indeed go away. If the only reminder is of the skyline view in pre-9/11 movies or photos with the towers in them, this is indeed a waste.
When I posted something about this on Facebook yesterday, a friend responded that the 9/11 light sculpture that they erect every year is her favorite.
The light sculpture is indeed amazing but it’s more art than memorial to most unless we personalize it.
The connection between the fact that crazies who truly hated us navigated hijacked planes using Broadway as their map to the towers, is somehow below the surface. The family from New Jersey who I met in Union Square that brought their then young children into town to experience the community side of this nightmare, is absent somehow in those beams of light till I talk about them.
This post is my nudge to myself to spend a few moments thinking about it. Connecting the dots so that they stay real.
I’m all about moving on. I’m a hardass generally. For this particular memory, making my own little memorial of it on my blog seems like the right thing to do.
We buried my mother this past week.
Next to my father in the tiny Ozorkova Cemetery in Paramus, NJ.
Thirty-four years almost to the day that I stared down at my father’s coffin and listened to the dull thud of dirt against a pine box as I shoveled the traditional three spades of soil to honor his passing.
Ninety-seven years and 21 days from her birth in 1919.
This cemetery where we laid her to rest is a place out of time.
A diorama of 18th century Poland created by the original immigrants from the village of Ozorkova who came to Paterson in the early days of the last century to work in the silk mills. Cheap labor to work industrial looms powered by the Passaic River.
My father’s family was part of that group.
My mom and dad, his mother and father and his grandmother are all there amongst the weeds and tilting grave stones. Yiddish phrases chiseled in stone.
My mom’s resting place next to my dad is like a chapter closing in her large book of life.
She outlived almost everyone she touched in life except for the 18 people gathered to honor and bury her.
Her passing has been very tough for me.
A palimpsest of sorts, peeling back memory after memory of her life, mine along with it.
Waking dreams distracting my days. Sleeping dreams that have been waking me up.
My mom was in the corners of my memories when I was growing up.
Very much in the shadow of my father at one end of the kitchen table, his pipe constantly in hand, a physicist who dedicated his life to teaching in the high school he attended as a way of giving back.
And of Pop, my mom’s father, at the other end of the table, cigar perpetually smoking, who came from Russia in 1905 at 13, and worked in the garment district his entire life. Without a day of education, he was a rock of strength to us.
In retrospect, beyond these dominant and wonderful patriarchal role models, beyond the barking of the family dog, the perpetual horsing around of my two brothers and I, there was always my mother.
Working as a secretary during the day till 3, then in the kitchen making home made soups, kasha varnishkas, tongue and brisket. Chopped liver and food made to please her husband and father, and to keep all of us healthy and strong.
She made the Jewish home we lived in.
It was after my dad passed away that we grew closer. After my divorce and her friendship with my son Asa deepened that we started to talk.
It was then that I began to truly understand the formative part she played earlier in my life. It was then that we became friends.
It was also then that I started to put together the strings of our family history as part of who I am.
Pop’s family from Russia and the migration from Rivington Street to the East Bronx. The sacrifices of my mother and Uncle Herb to not pursue college but to work and help move the family to the West Bronx on the Grand Concourse where I was born.
The stories of three families with children and my grandfather living in one apartment waiting for the men to come back from the war. And the deep bonds of sisterhood amongst those women that was the center of all extended family activities throughout my youth.
It was then that I started to internalize the importance of my immigrant roots and the dedication of my parents to family, to extended friendships, to community and I think also to the country.
And in the face of everything, I began then to look back to my childhood as being really happy and unsoiled. And to my personal connection to my mom over the last 30 years as a rare gift.
To me she was a role model to my son Asa above what I could provide on my own.
To me, someone who basically her whole life had sacrificed anything and everything for the family with never a complaint.
To me, someone who would support me no matter what. In trouble for smoking pot and endless stupid things I did that required the family to fix.
Someone who truly loved people and celebrated life with endless gatherings and parties. Food and laughter, yelling and crying. She was at one and somehow in control of both the supreme joy and eternal messiness of life, and made it seem right and normal.
I’m going to miss her terribly but I’m not sad she is gone.
She was so proud. So spunky. So stylish that when I had to help her the weekend before she died with mundane physical tasks, she told me this was not a life she wanted to live any longer.
Rest in Peace Mom.
It is a very long and worthy life that ends with laying you down next to your husband.
A great story that should be akin to the oral tradition of our family. And passed down and retold.
From Osorkova Poland to Paterson. From the shtetls of eastern Russia to New York’s Lower East Side and the West Bronx.
To here today.
I’m a tough character by nature but this is tearing me at my very core of my soul.
I keep reaching for my phone to call her and say hello.
That will pass but the pain of this, the joy of her–this is something to hold onto forever.
It’s a large part of who I am and I simply won’t let it fade away.
Snapshots of my mother
Picture at the top of the post
My mom standing in front of their trailer in Hondo, Texas on the Army base. They knew my father was shipping out the next day. They did not know that she was pregnant and that my brother Jay would be 2 years old before he saw his father for the first time.
The day my parents met in Oakland, N.J in 1930.
My dad and mom.
Mom in the West Bronx with her mother at 18.
My Uncle Harry at his place upstate with my mother and Aunt Molly, my mom’s closest friend.
Pop and my mom on her wedding day.
Probably ten years ago at MoMa, one of our favorite spots.
The core promise of the Internet of Things (IoT) is that everything that can be connected, will be.
That contextual data including location and proximity will become building blocks for our social channels and potentially a controllable way to capitalize on the complex reality of our mobile workforce.
This is a huge promise and one that is well under way with some 4.9B smart phones in peoples hands this year, and projections that within four years 213M geo-locations will be connected and 20.1B dynamic things networked and programmable.
What’s fascinating about IoT is that usually when we pioneer future-looking solutions we are invariably hacking our way around the newness of the ecosystem, the holes in the technology, the limitations or messiness of the data.
With IoT, it seems just the opposite.
Actually we have is a huge (albeit raw) capability and a massive market that can’t seem to connect in an interesting manner.
If you spend time talking to the enterprise, you will run into a multitude of proprietary single-point solutions addressing operational needs with bolted on new twists.
Instrumented shipping containers and connected fleet management systems. Every possible variation of asset management replacing the manual scanning of bar codes with connected systems tracking assets from heavy equipment on a job site to shopping carts in a Walmart parking lot.
An ocean of beacon companies, wayfinding and ad serving apps verticalized to campuses or airports, stadiums or security systems.
In some ways the Internet of Things is already part of the fabric of our lives yet it feels unfulfilled and unsatisfying. Or maybe simply suffering from a lack of imagination.
IoT defined as everything with an on/off switch connected to the internet, with includes people, becomes a lot more interesting –and formative–when you shift this to mean, adding trackable things to the broader mobile internet of people.
This is not simply semantics. It is a shifted point of view and where it gets interesting again.
Think about what Uber really does as IoT under a different flag starting with people first.
Connecting the location of users and cars–places, things and people–into redefining transportation in urban society. They take commoditized location data and make it useful not to where things are but where they are in relation to one another.
To me we should either bury IoT in a time capsule or redefine it in this more useful way.
In concept, every person (through their phones), every place (through their mapped geo-location) and every thing (dynamic objects) are trackable and always on. They are not static blips on a map but the dynamic piece of raw dynamic data to create solutions from.
In concept, it is possible to know where every person is, who they are with, what they are doing and where they are going. This is where the idea of location meets the dream of proximity, addressing location as not where things or people are but what they are near to.
Potentially this is the largest canvass for creativity built on both the reality of a connected world and the changes in our culture itself. This may be the defining piece of what the next generation of mobility looks like.
Imagine for a second:
-That every instance where there is a car crash, it is auto located and help instantly deployed. (More on some one who is quietly doing this today in a future post.)
-That every emergency circumstance can instantly provide navigational solutions to each person, contextually-sensitive to where they are at the moment.
– That all communications to individuals, groups, specialized teams are by definition context sensitive. People only receive information that is relevant to them where they happen to be.
The internet connected us as one community of people, changed fundamentally how we lived and spurred a dramatic shift that flattened time and transformed shareable culture for all of us cross the globe.
Mobility flattened space on top of time. If everything is in motion, then location becomes a function of relevance and a component of design in everything we do.
IoT can become the step towards true relevance that uses where, when, what and for whom as building blocks.
This is a huge storm of change brewing.
This is a gift for marketers and developers. Management and the enterprise workforce alike. For cultural evolution itself.
How often do these align and get handed to us as an opportunity?
Marketing begins with assumptions.
Assumptions about the dynamics of the marketplace itself and how we can play to our own strengths. About core values and how to iconize them through positioning and branding. About how to craft a story and communicate it organically across customers, communities and partners.
In large companies, each uniquely different with their own siloed systems and innate group politics, there is one core assumption that crosses most of them as a starting point.
Be they Disney or the NBA, the City of New York or Whole Foods Markets, Dell. Or for that matter Google or Facebook.
Their brands are their single largest asset that each and every one of them is wired to control at every touch point that surrounds it.
Sometimes this means owning the entire ecosystem on both sides of the supply and delivery chains.
You really need to internalize that the enterprise is the polar opposite of a startup from this perspective.
In startups, we wake up every day to build our market and scratch our way to market fit any way we can. Our brands are the sharp edge of our aspirations.
The enterprise wakes up in a multitude of places, well resourced and carefully working to insure that they aren’t losing market share.
They live by trend lines–even innovation is as much a gateway to new customers and channels–as simply creative fodder for reconsolidating what they already have. To them their brands are nothing less than the aggregate of their market value.
That’s a place to start.
You need to step back to understand this strategically, discovering a selling and marketing point of view that can get you a seat at the table where decisions are made. And equally, a spot in the minds of their end customers all the while respecting the control that they demand.
Direct to customer sales are honestly so much simpler—in concept at least. You have to visualize only one behavior in one vernacular.
With the enterprise, you need to understand not simply them as your customer. But the behaviors of their customers. The dynamics of their developer community down on through distribution and support.
You need to think this through strategically from the very top down. Then tactically from the bottom up.
Large companies are really complex but they are understandable.
They are slow to move but once in motion, can create an endless waves that roll onwards indefinitely.
I know this to be true but we also need to be cognizant that the very markets around the enterprise are in flux and changing.
Less than a decade ago, marketing was simply an adjunct to sales. Not the case today.
As a rule, we still sell one-to-one vertically into big companies but we market one-to-many or often many-to-many horizontally across the various communities that comprise their supply and delivery chains.
My buddy Tom Critchlow, who knows this market as well as anyone, thinks that how we market to the b2b segment and the enterprise, is almost indistinguishable from how we market b2c direct to consumers. And the differences are blurring fast.
He’s right on.
But along with the consumerization of the broader marketplace, there are at least two other pieces that feed into this.
First is how we position ourselves.
I’m a believer in gathering the team in a room and tearing the different pieces of the market apart one by one, value add by value add. Thinking through every piece of the value chain through every permutation.
Then wiping the board clean and starting over to discover the one that fits them all.
It takes a diversity of understanding to graph out how your product or data type plays in the market. How it touches the wants of the consumer. The excitement of the developers and the brand loyalty of the enterprise customer.
But at the end, in many cases, when captured right, they are very much the same.
Brands are simply living and breathing beliefs, captured in time in an image or idea. Crafted with meticulous care but honestly beyond our control. Owned by the end user and as malleable as the personalities who embrace them.
Second is that community is becoming the marketplace.
In many ways this has already happened.
There are platforms and groupings cross the web for every affinity and enthusiast group. And any number of discrete developer communities but the communities themselves and the market are becoming more horizontal and atomic by their very nature.
They intersect.They cross pollinate on shared momentum and inspiration. They are platformed and interconnected.
While how you market to enthusiasts and developers appears at times different, honestly, the similarities are greater than the distinctions.
The intersection of where you find customers and developers is not as disparate as you may imagine. Unique perhaps at times but often adjacent.
There is no accurate GPS that shows us how to get from a great product to the hearts and minds of enterprise customers and their end users.
But there is a blueprint of sorts.
Directional and built on learned perspective and core assumptions.
Try on the ones I’ve shared as a general starting point.
Do the work to understand the dynamics of your unique situation and craft something built on your own understanding and interpretation.
Be flexible and aware of the changes happening right now in the market. In the rising of community as a core structure of communications.
And don’t underestimate the unstoppable power of a story well told that touches a collective imagination across all your customers and communities.
With that, a great product, potentially even better team and your fair share of luck, you have a good place to start.