The art of marketing is about knowing what not to say.

It’s not about what is said but about what is heard.

It’s about the spaces between words that lets others find not you, but themselves.

Less is more is not about editing, it’s about clarity of thought.

Less about pitching and more about touching a common nerve.

More about opinions that inspire and less about facts that purely inform.

Less is more is not about the craft of writing.

It’s about the discipline of thought and communications.

It’s about unlocking a behavioral response and inspiring engagement.

It’s about knowing what not to say.