Consulting
I believe that the world is changing in a dramatic and rapid fashion.
And this creates immense opportunities for entrepreneurs to create new and unimagined business models. New tools and behaviors empower new channels and make possible new value and brands.
I bring to my clients both a chief executive’s financial perspective and a chief marketing officer’s brand and market building knowledge and experience. And a bridge from traditional core business and marketing methodologies to strategic thinking and hands on experience with the social web. Check out my background here and here.
Two focus areas for my practice
-Start-ups at a prototype and customer discovery stage
Pre-revenue, early-stage companies working to build community and partnerships, discover early enthusiasts, understand funding needs and build out teams and infrastructure. I’ve built companies from the ground up and am an experienced mentor for young entrepreneurs as they figure out how to create and capture early markets.
-Businesses from $10-100M that are moving up the painfully steep growth ladder
I’ve been the operational marketing and channel exec at many of these stages and understand the team, marketing and investment dynamics of moving the needle as you climb into higher revenue realms.
I specialize in small to mid-size companies that are at that tipping point where ecommerce is beginning to intersect with community and there is a need to blend the science of online ecommerce with an understanding of community and social dynamics. Check out my thinking on this intersection on my Blog.
My approach to consulting
As a mentor to an entrepreneur or as an advisor to the chief executive, I believe that details drive both strategy and execution. As a partner in making decisions around teams and finance and branding and campaigns, I can be most helpful when I can get close enough to the company to understand the intricacies of the business.
Companies need to invest and execute to change and grow. My approach is to understand the key drivers of the brand, the customer funnel, the commerce engine and the community components…and recommend in detail, projects and direction to accelerate measurable change and growth. And stay connected to projects to tie them the goals of the company as it grows.
I’ve worked with brick-and-mortar businesses building online components, ebusinesses reviving their brand positioning and honing their commerce and community pipelines, and online discount businesses figuring out how to build local loops and geolocated components.
What’s important across each unique business is always the intersection of value to customer and community and brand. That’s where I focus.
Waldstein Media Group
Most of my clients move forward with many of the projects we develop in partnership to grow the business.
Sometimes the client has agency connections, often though I bring in vendors from my network to provide site traffic analysis, community building, app development for Facebook pages and other key areas.
I formed Waldstein Media Group to service these critical project needs. It is not a full service agency. It is the extension of my consulting work and a virtual network of trusted experts who are the best in the market, guarantee results, work under my oversight…without traditional agency overhead or process.
I started this agency as a collection of trusted experts on behalf of my clients. Bringing the best to client projects under my management with measurable results is just a good idea.
How to get started?
I encourage you to read my blogs and find me online. I’m a public individual and am happy to let my reputation and history speak for itself.
If interested in a project or more details on how I work with clients, please contact me to discuss.
Note that I am NYC based but work globally.
Call me on my cell @ 408-497-8317
Email me @ arnold@waldstein.com
Or if you prefer, use the Contact Me form.
