Comments on: Gilt Groupe…understanding brand appeal http://arnoldwaldstein.com/2010/08/giltunderstanding-brand-appeal/ Ideas on technology, brands, wine and human behavior Sun, 20 Mar 2011 19:06:17 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: awaldstein http://arnoldwaldstein.com/2010/08/giltunderstanding-brand-appeal/comment-page-1/#comment-577 awaldstein Wed, 25 Aug 2010 10:06:20 +0000 http://arnoldwaldstein.com/?p=3733#comment-577 They are worth looking at...but so is the whole sector. Check out One Kings Lane as well.<br><br>I think that after you study this a bit you will find that we are all band conscious to some degree...maybe not about Armani or the Jets, but about your city's image or the restaurants you frequent.<br><br>Brands work when customers and fans define them but the first piece is for the company to understand who they are and set in place a dynamic platform for that to develop and modify with customer feedback. They are worth looking at…but so is the whole sector. Check out One Kings Lane as well.

I think that after you study this a bit you will find that we are all band conscious to some degree…maybe not about Armani or the Jets, but about your city's image or the restaurants you frequent.

Brands work when customers and fans define them but the first piece is for the company to understand who they are and set in place a dynamic platform for that to develop and modify with customer feedback.

]]> By: William Hushburn http://arnoldwaldstein.com/2010/08/giltunderstanding-brand-appeal/comment-page-1/#comment-575 William Hushburn Wed, 25 Aug 2010 06:37:22 +0000 http://arnoldwaldstein.com/?p=3733#comment-575 i not really brand conscious but after reading this post, i became interested in this gilt group and i want to follow it. i not really brand conscious but after reading this post, i became interested in this gilt group and i want to follow it.

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