There are so many contradicting forces at play…cable, networks, Google, Apple. It's going to be a mess and take awhile but you and I will be the winners over time. The process of unchaining the forces that control our living room displays will be a pleasure to see crash.

BTW–I may ping you as I plan on passing through Boulder early August to visit family.

“What will make you and the hundreds of millions yet to buy, do so and enjoy in a new and more interesting way?”

al a carte HBO, ShowTime, PPV, etc. Once i can pay for “Entourage” but not HBO, or only pay for Bayern Munich Games, and can archive it on my HD and watch it on my 42 inch HD, i'll be broke and happy! Add the ability to talk trash to a rival live from my iPad, which also controls the Dolby Surround Sound (that i don't yet own), well that's priceless.

Always a pleasure reading your thoughts!

[v.o.M.]

I'll check out 'Vast Wasteland' and see how it fits with my views.

Whether it is revolution, like the iPad or Facebook, where the paradigm shifts, or evolution or iteration, at the end it is about human behavior and change.

The social web has changed the world and people with it. And for the better. It was a revolution of platform and an iteration of human evolution. Somehow they are tied together.

Thnx

Much of this change has evolved around emulation, which as a culture is our chief learning pathway, much as we love talking about innovation, imitation scales while innovators are usually people who upset or confront societal expectations, with a small minority getting kudos because their innovations crossed the chasm.

Personally for me the chief media marker is Newton Minnow's 1961 speech called “The Vast Wasteland”

“The Vast Wasteland”
http://janda.org/b20/News%20articles/vastwastla…

For me health care and entertainment will always be the two great sources of fat. We entertain ourselves, some of us get heart disease, then we figure that is due to stress and not consumption, so we entertain ourselves more while we watch news reports about how we can solve our health care costs. This is as dumb as society gets but it is the reality that not even Minnow's great speech can change.

Yet when I look out of my window, I see a great testimony to splendid self-organization. We are not just the minority billion who live on the nice parts of the world, but we are also the minority million who live in the nice part of the nice parts of the world. Revolutions are one way of change but they are not about the cost of health care, there are no hospitals for those who have sacrificed in the name and cause of freedom only tombstones or ashes.

We are not the one's who die for freedom, we have it and we are the one's who have a choice how we tweak it. When we sacrifice our bodies that leads to increased healthcare costs (majority of these costs are behavioral) we can pharmaceutically buy our way out, or mediate on media as a medication.

The revolution today is evolution. We are evolving though the mass is still revolving. I cannot lead people in a wealthy world to get something they already have which is the freedom to choose. The fundamental evolution is that there will always be money to be made on mass desire, but the words of Newton Minnow have not gone away. The “Vast Wasteland” will continue to be vast, but when I look at my own media choices, it is no longer a bunch of broadcasters who can choose my wasteland, it is myself.

The right to choose is the freedom that comes from revolution. We are learning to choose that freedom today because we are enabled by modern technology. Indeed with a few choice clicks we can actually hear the words of Minnow

“Audio of the Vast Wasteland Speech”
http://www.youtube.com/watch?v=K_BuN7bJLAI

Here we hear a passionate man that is as passionate as we like to be on our best days. GoogleTV is one more extension of such a choice. That freedom then means we choose our own wasteland and maybe society in the end picks up a health care bill for those choices, but we are getting smarter about our environment, smarter about our own voice, smarter for having this breadth and scope of technological development. It is here things are evolving and not merely revolving in an orbital age that can still be spun.

[Em]