Comments on: Facebook advertising moves towards ‘touch’ as the new ‘push’ http://arnoldwaldstein.com/2009/12/facebook-advertising-moves-towards-touch-as-the-new-push/ Ideas on technology, brands, wine and human behavior Mon, 11 Apr 2011 19:36:24 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: awaldstein http://arnoldwaldstein.com/2009/12/facebook-advertising-moves-towards-touch-as-the-new-push/comment-page-1/#comment-457 awaldstein Thu, 04 Feb 2010 18:47:24 +0000 http://arnoldwaldstein.com/?p=1056#comment-457 Thanks for the pic. Beautiful.<br><br>Feel free to connect to me through Linked In, if you are interested in my professional wanderings as that tracks some.<br><br>Post grad school in English at UBC, I spent a number of years in the North Okanagan where my son was born, writing mostly and building homes and musical instruments for a living. I've thought about documenting those incredible times...sometimes maybe. Thanks for the pic. Beautiful.

Feel free to connect to me through Linked In, if you are interested in my professional wanderings as that tracks some.

Post grad school in English at UBC, I spent a number of years in the North Okanagan where my son was born, writing mostly and building homes and musical instruments for a living. I've thought about documenting those incredible times…sometimes maybe.

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By: awaldstein http://arnoldwaldstein.com/2009/12/facebook-advertising-moves-towards-touch-as-the-new-push/comment-page-1/#comment-459 awaldstein Thu, 04 Feb 2010 18:40:28 +0000 http://arnoldwaldstein.com/?p=1056#comment-459 Thanks for sharing Larry.<br><br>Re: business model. I'll be posting soon on the process of 'Discovery' not just for marketing but also for business model development. I'm a firm believer that the way to a model is to focus on the value of an interaction first and a model with a transaction will follow. Twitter found the former; the latter is coming.<br><br>Grab an email subscription to the blog and you'll get a sense of the what I think when that post comes out.<br><br>I touched on some of these aspects in a series of comments I made to an article in The Economist. Please take a look if you'd like:<br><br><a href="http://www.economist.com/node/15351002/comments" rel="nofollow">http://www.economist.com/node/15351002/comments</a> Thanks for sharing Larry.

Re: business model. I'll be posting soon on the process of 'Discovery' not just for marketing but also for business model development. I'm a firm believer that the way to a model is to focus on the value of an interaction first and a model with a transaction will follow. Twitter found the former; the latter is coming.

Grab an email subscription to the blog and you'll get a sense of the what I think when that post comes out.

I touched on some of these aspects in a series of comments I made to an article in The Economist. Please take a look if you'd like:

http://www.economist.com/node/15351002/comments

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By: Larry Messaros http://arnoldwaldstein.com/2009/12/facebook-advertising-moves-towards-touch-as-the-new-push/comment-page-1/#comment-456 Larry Messaros Thu, 04 Feb 2010 13:15:57 +0000 http://arnoldwaldstein.com/?p=1056#comment-456 Now to comment on your BC past. How does someone go from living in Lumby, Grindrod, & Mara end up in Bay/LA/NYC? I was born and raised just outside of Vancouver and moved to Lillooet in 1994 and then up to where we are now in 2005. My wife owns a coffee shop and I work for the phone company in 100 Mile House, but we actually live on Green Lake (70 Mile House) This is our view: <a href="http://tinyurl.com/y93yokf" rel="nofollow">http://tinyurl.com/y93yokf</a><br><br>It's so busy down in the Vancouver area now, I prefer to just avoid the place. The benefit of the internet is I can just go online and visit without spending all of the fuel to get there. We use Xplornet satellite for our connection for the past 4 1/2 years since moving from Lillooet, that had DSL. This was our summer place until we moved in '05. Our girls have enjoyed vacationing and living here, but the distance to town can be challenging. Now to comment on your BC past. How does someone go from living in Lumby, Grindrod, & Mara end up in Bay/LA/NYC? I was born and raised just outside of Vancouver and moved to Lillooet in 1994 and then up to where we are now in 2005. My wife owns a coffee shop and I work for the phone company in 100 Mile House, but we actually live on Green Lake (70 Mile House) This is our view: http://tinyurl.com/y93yokf

It's so busy down in the Vancouver area now, I prefer to just avoid the place. The benefit of the internet is I can just go online and visit without spending all of the fuel to get there. We use Xplornet satellite for our connection for the past 4 1/2 years since moving from Lillooet, that had DSL. This was our summer place until we moved in '05. Our girls have enjoyed vacationing and living here, but the distance to town can be challenging.

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By: Larry Messaros http://arnoldwaldstein.com/2009/12/facebook-advertising-moves-towards-touch-as-the-new-push/comment-page-1/#comment-458 Larry Messaros Thu, 04 Feb 2010 12:55:32 +0000 http://arnoldwaldstein.com/?p=1056#comment-458 Your correct that it is not a simple matter. I've been around computers since the C64 days, and online since MindLink was 3 lines going into the sysop's 2 bedroom apartment and Compuserve was the leading online information provider. Throughout that time-line, most of the people that I knew had a vision of what something could be and weren't afraid to try and fail (Amiga?) at whatever venture they thought that looked interesting. Take the difference between Twitter and Facebook. Facebook does have an advertising model. Twitter, so far, has no advertising hence no revenue stream. It gets right back to basics, if you can't make money and put food on the table, it's not going to last long.<br><br>I had this vision once that I could create an online town, where everyone had a storefront. You could choose to go in and see what was available, chat with the clerks, chat with other customers, make purchases and carry on going through town. I don't think that we're quite to that point yet but maybe in the future! Your correct that it is not a simple matter. I've been around computers since the C64 days, and online since MindLink was 3 lines going into the sysop's 2 bedroom apartment and Compuserve was the leading online information provider. Throughout that time-line, most of the people that I knew had a vision of what something could be and weren't afraid to try and fail (Amiga?) at whatever venture they thought that looked interesting. Take the difference between Twitter and Facebook. Facebook does have an advertising model. Twitter, so far, has no advertising hence no revenue stream. It gets right back to basics, if you can't make money and put food on the table, it's not going to last long.

I had this vision once that I could create an online town, where everyone had a storefront. You could choose to go in and see what was available, chat with the clerks, chat with other customers, make purchases and carry on going through town. I don't think that we're quite to that point yet but maybe in the future!

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By: awaldstein http://arnoldwaldstein.com/2009/12/facebook-advertising-moves-towards-touch-as-the-new-push/comment-page-1/#comment-191 awaldstein Thu, 04 Feb 2010 11:47:24 +0000 http://arnoldwaldstein.com/?p=1056#comment-191 Thanks for the pic. Beautiful.<br><br>Feel free to connect to me through Linked In, if you are interested in my professional wanderings as that tracks some.<br><br>Post grad school in English at UBC, I spent a number of years in the North Okanagan where my son was born, writing mostly and building homes and musical instruments for a living. I've thought about documenting those incredible times...sometimes maybe. Thanks for the pic. Beautiful.

Feel free to connect to me through Linked In, if you are interested in my professional wanderings as that tracks some.

Post grad school in English at UBC, I spent a number of years in the North Okanagan where my son was born, writing mostly and building homes and musical instruments for a living. I've thought about documenting those incredible times…sometimes maybe.

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By: awaldstein http://arnoldwaldstein.com/2009/12/facebook-advertising-moves-towards-touch-as-the-new-push/comment-page-1/#comment-190 awaldstein Thu, 04 Feb 2010 11:40:28 +0000 http://arnoldwaldstein.com/?p=1056#comment-190 Thanks for sharing Larry.<br><br>Re: business model. I'll be posting soon on the process of 'Discovery' not just for marketing but also for business model development. I'm a firm believer that the way to a model is to focus on the value of an interaction first and a model with a transaction will follow. Twitter found the former; the latter is coming.<br><br>Grab an email subscription to the blog and you'll get a sense of the what I think when that post comes out.<br><br>I touched on some of these aspects in a series of comments I made to an article in The Economist. Please take a look if you'd like:<br><br><a href="http://www.economist.com/node/15351002/comments" rel="nofollow">http://www.economist.com/node/15351002/comments</a> Thanks for sharing Larry.

Re: business model. I'll be posting soon on the process of 'Discovery' not just for marketing but also for business model development. I'm a firm believer that the way to a model is to focus on the value of an interaction first and a model with a transaction will follow. Twitter found the former; the latter is coming.

Grab an email subscription to the blog and you'll get a sense of the what I think when that post comes out.

I touched on some of these aspects in a series of comments I made to an article in The Economist. Please take a look if you'd like:

http://www.economist.com/node/15351002/comments

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By: Larry Messaros http://arnoldwaldstein.com/2009/12/facebook-advertising-moves-towards-touch-as-the-new-push/comment-page-1/#comment-189 Larry Messaros Thu, 04 Feb 2010 06:15:57 +0000 http://arnoldwaldstein.com/?p=1056#comment-189 Now to comment on your BC past. How does someone go from living in Lumby, Grindrod, & Mara end up in Bay/LA/NYC? I was born and raised just outside of Vancouver and moved to Lillooet in 1994 and then up to where we are now in 2005. My wife owns a coffee shop and I work for the phone company in 100 Mile House, but we actually live on Green Lake (70 Mile House) This is our view: <a href="http://tinyurl.com/y9vdnws" rel="nofollow">http://tinyurl.com/y9vdnws</a><br><br>It's so busy down in the Vancouver area now, I prefer to just avoid the place. The benefit of the internet is I can just go online and visit without spending all of the fuel to get there. We use Xplornet satellite for our connection for the past 4 1/2 years since moving from Lillooet, that had DSL. This was our summer place until we moved in '05. Our girls have enjoyed vacationing and living here, but the distance to town can be challenging. Now to comment on your BC past. How does someone go from living in Lumby, Grindrod, & Mara end up in Bay/LA/NYC? I was born and raised just outside of Vancouver and moved to Lillooet in 1994 and then up to where we are now in 2005. My wife owns a coffee shop and I work for the phone company in 100 Mile House, but we actually live on Green Lake (70 Mile House) This is our view: http://tinyurl.com/y9vdnws

It's so busy down in the Vancouver area now, I prefer to just avoid the place. The benefit of the internet is I can just go online and visit without spending all of the fuel to get there. We use Xplornet satellite for our connection for the past 4 1/2 years since moving from Lillooet, that had DSL. This was our summer place until we moved in '05. Our girls have enjoyed vacationing and living here, but the distance to town can be challenging.

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By: Larry Messaros http://arnoldwaldstein.com/2009/12/facebook-advertising-moves-towards-touch-as-the-new-push/comment-page-1/#comment-188 Larry Messaros Thu, 04 Feb 2010 05:55:32 +0000 http://arnoldwaldstein.com/?p=1056#comment-188 Your correct that it is not a simple matter. I've been around computers since the C64 days, and online since MindLink was 3 lines going into the sysop's 2 bedroom apartment and Compuserve was the leading online information provider. Throughout that time-line, most of the people that I knew had a vision of what something could be and weren't afraid to try and fail (Amiga?) at whatever venture they thought that looked interesting. Take the difference between Twitter and Facebook. Facebook does have an advertising model. Twitter, so far, has no advertising hence no revenue stream. It gets right back to basics, if you can't make money and put food on the table, it's not going to last long.<br><br>I had this vision once that I could create an online town, where everyone had a storefront. You could choose to go in and see what was available, chat with the clerks, chat with other customers, make purchases and carry on going through town. I don't think that we're quite to that point yet but maybe in the future! Your correct that it is not a simple matter. I've been around computers since the C64 days, and online since MindLink was 3 lines going into the sysop's 2 bedroom apartment and Compuserve was the leading online information provider. Throughout that time-line, most of the people that I knew had a vision of what something could be and weren't afraid to try and fail (Amiga?) at whatever venture they thought that looked interesting. Take the difference between Twitter and Facebook. Facebook does have an advertising model. Twitter, so far, has no advertising hence no revenue stream. It gets right back to basics, if you can't make money and put food on the table, it's not going to last long.

I had this vision once that I could create an online town, where everyone had a storefront. You could choose to go in and see what was available, chat with the clerks, chat with other customers, make purchases and carry on going through town. I don't think that we're quite to that point yet but maybe in the future!

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By: awaldstein http://arnoldwaldstein.com/2009/12/facebook-advertising-moves-towards-touch-as-the-new-push/comment-page-1/#comment-187 awaldstein Thu, 04 Feb 2010 01:54:58 +0000 http://arnoldwaldstein.com/?p=1056#comment-187 Point well taken Larry.<br><br>Check out another post on measuring social media performance as I dug into this in some depth...http://arnoldwaldstein.com/2010/01/understanding-social-performance/. It is not a simple matter.<br><br>BTW--followed your link-100 Mile House! Long time ago, I lived in a bunch of spots in the N. Okanagan--Lumby and Grindrod and Mara to name three obscure ones. I hold a very fond spot for my time there. Point well taken Larry.

Check out another post on measuring social media performance as I dug into this in some depth…http://arnoldwaldstein.com/2010/01/understanding-social-performance/. It is not a simple matter.

BTW–followed your link-100 Mile House! Long time ago, I lived in a bunch of spots in the N. Okanagan–Lumby and Grindrod and Mara to name three obscure ones. I hold a very fond spot for my time there.

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By: Larry Messaros http://arnoldwaldstein.com/2009/12/facebook-advertising-moves-towards-touch-as-the-new-push/comment-page-1/#comment-186 Larry Messaros Wed, 03 Feb 2010 22:59:41 +0000 http://arnoldwaldstein.com/?p=1056#comment-186 Great article Arnold,<br><br>To add to your comments about the authentication problem, another benefit is that no matter where I am, and what computer I am on, it's always me! When I go from home to work to my wife's business computer, it doesn't matter what my IP address is or if I have up-to-date cookies. Although individual authentication is valuable, they shouldn't forget to use IP addresses as well. For instance, the business traveller could be on the road for a couple of weeks and the IP address could be tracked to provide localized advertising. If social media does not stay on top of trends and looking for new models, they will slowly die away. All you have to do is look at Yahoo!/Google, MySpace/FaceBook etc, to see that if someone becomes too complacent, they WILL get left behind! Great article Arnold,

To add to your comments about the authentication problem, another benefit is that no matter where I am, and what computer I am on, it's always me! When I go from home to work to my wife's business computer, it doesn't matter what my IP address is or if I have up-to-date cookies. Although individual authentication is valuable, they shouldn't forget to use IP addresses as well. For instance, the business traveller could be on the road for a couple of weeks and the IP address could be tracked to provide localized advertising. If social media does not stay on top of trends and looking for new models, they will slowly die away. All you have to do is look at Yahoo!/Google, MySpace/FaceBook etc, to see that if someone becomes too complacent, they WILL get left behind!

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