Comments on: Money can’t buy you love http://arnoldwaldstein.com/2009/11/money-cant-buy-you-loveor-a-market/ Ideas on technology, brands, wine and human behavior Mon, 20 Jun 2011 08:34:00 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: awaldstein http://arnoldwaldstein.com/2009/11/money-cant-buy-you-loveor-a-market/comment-page-1/#comment-451 awaldstein Tue, 01 Dec 2009 23:16:09 +0000 http://arnoldwaldstein.com/?p=699#comment-451 Great I'll bookmark you!<br><br>BTW--consider putting a Disqus comment system on your blog. Free. Great. Community building. Great I'll bookmark you!

BTW–consider putting a Disqus comment system on your blog. Free. Great. Community building.

]]> By: iangotts http://arnoldwaldstein.com/2009/11/money-cant-buy-you-loveor-a-market/comment-page-1/#comment-450 iangotts Tue, 01 Dec 2009 23:10:05 +0000 http://arnoldwaldstein.com/?p=699#comment-450 Absolutely. My blog relects my passion for entrepreneruial business, public speaking, technology and sailing... <a href="http://is.gd/59aMN" rel="nofollow">http://is.gd/59aMN</a> But more importantly looking at things from a different perspective - improv for business thinking. Absolutely. My blog relects my passion for entrepreneruial business, public speaking, technology and sailing… http://is.gd/59aMN But more importantly looking at things from a different perspective – improv for business thinking.

]]> By: awaldstein http://arnoldwaldstein.com/2009/11/money-cant-buy-you-loveor-a-market/comment-page-1/#comment-449 awaldstein Tue, 01 Dec 2009 22:59:02 +0000 http://arnoldwaldstein.com/?p=699#comment-449 Thanks much. I'll check out Killer products.<br><br>I bet we have stories and ideas to swap. Always open to new ideas, new topics to blog about and new ways to use the social web to build communications bridges between people and communities. Thanks much. I'll check out Killer products.

I bet we have stories and ideas to swap. Always open to new ideas, new topics to blog about and new ways to use the social web to build communications bridges between people and communities.

]]> By: iangotts http://arnoldwaldstein.com/2009/11/money-cant-buy-you-loveor-a-market/comment-page-1/#comment-448 iangotts Tue, 01 Dec 2009 20:48:07 +0000 http://arnoldwaldstein.com/?p=699#comment-448 I agree with the points, but I think that most companies selling innovative products to corporates do not understand the clients 'buying culture' and 'buying cycle'. After 15 years research and consulting in this area we finally wrote a book "Why Killer Products Don't Sell" which is really a sequel to "Crossing the Chasm".... but whilst Chasm identifies the buying cultures it does not explain how you organise and run the company to sell the left of the chasm. A critical part of that is go to market strategy - and this is all about finding evangelests and engageing with them. Tradition DM / email / advertising DOES NOT WORK. For a short (2pg) and longer (20 pg) summary of the ideas in the book go to <a href="http://www.killer-products.com" rel="nofollow">www.killer-products.com</a> . Supiringly for many they read it and have an Aha!! moment. I agree with the points, but I think that most companies selling innovative products to corporates do not understand the clients 'buying culture' and 'buying cycle'. After 15 years research and consulting in this area we finally wrote a book “Why Killer Products Don't Sell” which is really a sequel to “Crossing the Chasm”…. but whilst Chasm identifies the buying cultures it does not explain how you organise and run the company to sell the left of the chasm. A critical part of that is go to market strategy – and this is all about finding evangelests and engageing with them. Tradition DM / email / advertising DOES NOT WORK. For a short (2pg) and longer (20 pg) summary of the ideas in the book go to http://www.killer-products.com . Supiringly for many they read it and have an Aha!! moment.

]]> By: awaldstein http://arnoldwaldstein.com/2009/11/money-cant-buy-you-loveor-a-market/comment-page-1/#comment-73 awaldstein Tue, 01 Dec 2009 16:16:09 +0000 http://arnoldwaldstein.com/?p=699#comment-73 Great I'll bookmark you!<br><br>BTW--consider putting a Disqus comment system on your blog. Free. Great. Community building. Great I'll bookmark you!

BTW–consider putting a Disqus comment system on your blog. Free. Great. Community building.

]]> By: iangotts http://arnoldwaldstein.com/2009/11/money-cant-buy-you-loveor-a-market/comment-page-1/#comment-72 iangotts Tue, 01 Dec 2009 16:10:05 +0000 http://arnoldwaldstein.com/?p=699#comment-72 Absolutely. My blog relects my passion for entrepreneruial business, public speaking, technology and sailing... <a href="http://is.gd/59aMN" rel="nofollow">http://is.gd/59aMN</a> But more importantly looking at things from a different perspective - improv for business thinking. Absolutely. My blog relects my passion for entrepreneruial business, public speaking, technology and sailing… http://is.gd/59aMN But more importantly looking at things from a different perspective – improv for business thinking.

]]> By: awaldstein http://arnoldwaldstein.com/2009/11/money-cant-buy-you-loveor-a-market/comment-page-1/#comment-71 awaldstein Tue, 01 Dec 2009 15:59:02 +0000 http://arnoldwaldstein.com/?p=699#comment-71 Thanks much. I'll check out Killer products.<br><br>I bet we have stories and ideas to swap. Always open to new ideas, new topics to blog about and new ways to use the social web to build communications bridges between people and communities. Thanks much. I'll check out Killer products.

I bet we have stories and ideas to swap. Always open to new ideas, new topics to blog about and new ways to use the social web to build communications bridges between people and communities.

]]> By: iangotts http://arnoldwaldstein.com/2009/11/money-cant-buy-you-loveor-a-market/comment-page-1/#comment-70 iangotts Tue, 01 Dec 2009 13:48:07 +0000 http://arnoldwaldstein.com/?p=699#comment-70 I agree with the points, but I think that most companies selling innovative products to corporates do not understand the clients 'buying culture' and 'buying cycle'. After 15 years research and consulting in this area we finally wrote a book "Why Killer Products Don't Sell" which is really a sequel to "Crossing the Chasm".... but whilst Chasm identifies the buying cultures it does not explain how you organise and run the company to sell the left of the chasm. A critical part of that is go to market strategy - and this is all about finding evangelests and engageing with them. Tradition DM / email / advertising DOES NOT WORK. For a short (2pg) and longer (20 pg) summary of the ideas in the book go to <a href="http://www.killer-products.com" rel="nofollow">www.killer-products.com</a> . Supiringly for many they read it and have an Aha!! moment. I agree with the points, but I think that most companies selling innovative products to corporates do not understand the clients 'buying culture' and 'buying cycle'. After 15 years research and consulting in this area we finally wrote a book “Why Killer Products Don't Sell” which is really a sequel to “Crossing the Chasm”…. but whilst Chasm identifies the buying cultures it does not explain how you organise and run the company to sell the left of the chasm. A critical part of that is go to market strategy – and this is all about finding evangelests and engageing with them. Tradition DM / email / advertising DOES NOT WORK. For a short (2pg) and longer (20 pg) summary of the ideas in the book go to http://www.killer-products.com . Supiringly for many they read it and have an Aha!! moment.

]]> By: awaldstein http://arnoldwaldstein.com/2009/11/money-cant-buy-you-loveor-a-market/comment-page-1/#comment-69 awaldstein Tue, 01 Dec 2009 00:53:33 +0000 http://arnoldwaldstein.com/?p=699#comment-69 Just to the Bay area. Enjoy....and simplify!!! Just to the Bay area. Enjoy….and simplify!!!

]]> By: ShanaC http://arnoldwaldstein.com/2009/11/money-cant-buy-you-loveor-a-market/comment-page-1/#comment-68 ShanaC Tue, 01 Dec 2009 00:30:57 +0000 http://arnoldwaldstein.com/?p=699#comment-68 I shall meditate on this, in the meantime, have fun wherever you are going. I shall meditate on this, in the meantime, have fun wherever you are going.

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